Making the Most of Ad Campaigns

No matter what your thoughts are of social media platforms like Facebook and Instagram, the chances are that you’re missing out on prime marketing opportunities if you don’t utilise these platforms. If you’re ready to make a change and enhance the efficiency of your ad campaigns, let’s look at what you can do to make sure that you campaign performs as it should each and every time you try.

Don’t Let Facebook Run Everything

It can be a bit tempting to let Facebook do the optimising when it comes to your business, but this can actually hurt you in the long run. You need to look at the CPM bids set on Facebook and make sure that you’re getting the exposure you want while paying the price you want. This can be explained to you by a professional, and while you’re at it you can get a free SEO audit.

Work with Professionals

Chances are that you don’t have professional digital marketing experience, or if you do you’ll spread yourself too thin trying to market your business on your own. If you don’t want to invest in building your own marketing team, you’re going to need to work with professionals at a digital marketing agency. These experts can provide you with a myriad of services and benefits, including performing free SEO audit evaluations for your business to find areas that could use improvement.

Promote Using Apps

If you have an app for your business or service and use ads to get your information out there, you should speak to a digital marketing agency about taking advantage of ads on mobile apps. Facebook helps a lot when it comes to running campaigns using apps, and these can get you even more viewers than before. Don’t settle for what you’ve limited yourself to in the past – branch out and make the most use of Facebook.

Test Rigorously

You should be aware that one method isn’t the tried and true way to do things – different methods may work at different times for different audiences, so it’s important to test out methods rigorously and find what works for you and your audience. Be creative with your campaigns and consider doing tests to make sure that your efforts are paying off. You don’t want to waste your time and money running ads for no reason, so look into why they work and why they don’t.

Take Advantage of New Features

It seems like every couple of months an app rolls out a brand new feature that calls the attention of its users. When it comes to sites like Facebook, you’re going to need to make sure you use the features that come with it to their fullest advantage. Make sure you understand these features in order to make the most out of them, such as FBX.

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How to Get Viral on Social Media Marketing

How to go viral on social media?
Here are a few tips for using trending topics to go viral:
Avoid creating viral content around tragedies or negative events.
Try to create content that’s humorous and entertaining.
Use a social media management tool like Sprout Social to monitor trending topics from a single dashboard.Having a piece of content go viral is every marketer’s dream. The thought of having thousands or even millions of people viewing your content is amazing, and it can take your brand to new heights.

That’s what Dollar Shave Club discovered when it released its quirky commercial that went viral on YouTube. That one video put the company in front of millions of potential customers who had never heard of it before. The examples of viral marketing campaigns are endless. But the question is: Why do some pieces of content go viral while others don’t?

While there are no guarantee your video, article or meme will go viral, we’ve found that the brands that have succeeded follow a basic framework.

Below, we’ve outlined eight steps your brand can take to improve your chances of going viral on Instagram, Facebook, Twitter and other social channels.Step 1: Get to Know Your Audience
Going viral isn’t just about getting your content in front of people, it’s about getting it in front of the right people.

When Dove created its Real Beauty Sketches campaign, the brand had a specific demographic it wanted to reach. The Beauty Sketches campaign featured a forensic artist trained by the FBI drawing sketches of real women, not paid actresses or models, based on their descriptions of themselves. Then, the artist drew pictures of the same women based on the description a stranger gave him.Step 2: Make an Emotional Connection
Emotion is what compels people to take action.

Some people eat when they’re sad. Some people go to the gym after watching a motivational sports movie. The feelings that you get after seeing, hearing or reading something that strikes an emotional chord influences your behavior. And there’s science to back it.

Robert Plutchik wheel of emotion
Psychologist Robert Plutchik is known for his wheel of emotions concept (pictured above). The wheel highlights eight primary emotions that guide our behavior:

Joy
Trust
Fear
Surprise
Sadness
Anticipation
Anger
Disgust
Aside from knowing who they wanted to target, Dove’s campaign was also effective because of the emotional connection the video made.

Integrating these different emotions into your content can help your message resonate more effectively with your audience. An excellent example of the use of emotion to fuel behavior is Chipotle’s Scarecrow campaign.

Advantages of Hiring a Creative Agency

Most people with a website, whether it be a blog or shop front are busy making product or streamlining their services in the hope of finding customers to purchase what they are providing. Many high quality websites are just not making it, this is not through lack of trying or because there is something wrong with their product. They need the services of a good PR Firm to help them.

With 2 billion people using the internet each day all looking for something to buy or some information on how to do something there is plenty of customers to go around for everyone. So why do some people make it while others just never get any attention and almost no sales? This answer is that most websites are invisible amongst the glamor and hectic pace of the internet and the world in general.

In order for any business to make it today, they need an edge, a way of sticking out and being in front of the competition where everyone can see them. For the internet, they need a strong SEO campaign and an up to date marketing strategy. But for many businesses that are on the ground they also need a presence in the real world, they need to be seen by customers looking to buy both on the net and on the streets. This is where a good PR Firm comes in.

Today, to succeed in any sort of business you need to have a strong presence right in there where people are. We cannot all afford a shop-front in the middle of Main street where there are hundreds of eager shoppers all day or a key position in a large mall.

Very few people have the talent to produce quality goods or services and also market themselves in the most advantageous way possible. But that is what business is all about now. Competition is fierce and you now have to compete with people from all over the world, not just a few other locals.

You can make the best clothing line, or the most presentable and tastiest food in town, brilliant jewelry or be a computer genius with the best ideas around, but if no one knows or can see you it just does not matter how good you are you will never sell anything.

Having a good means of spreading the word of what you are doing and selling is now just as important as the product itself. It is now imperative that businesses hire a creative agency and good PR Firm to take care of promotion.

A good marketing agency has a team of talented experts in all fields such as copywriters, designers, animators with years of experience who can take a simple business concept and create a whole advertising masterpiece that can put your business on the map for years to come. Having fresh ideas and new talent can open your business to the world

These things are not cheap, but think about all you have already invested in your company, the time effort and money. Most PR firms will give you a quote or a realistic idea of the cost of a campaign, so talk with them and do your homework. Set yourself a budget and look at what other similar companies to yours have done when they are properly promoted and you will have a good idea of the possibilities for your company.